Rivet is the Advertising Agency mark. partners with. The interns were invited to Rivet's office last week to visit and learn what Rivet does in terms of advertising and how they work with mark.
The executives at Rivet were so nice to show us a peak at an ad campaign that they will be presenting to Claudia soon. They have such great ideas and new ways to market mark!! We all loved them! I think if their ideas are approved, mark. can continue to grow and recreate the way they are seen by the public--moving away from the "cutesy" brand and into a trend brand.
We also got to talk about Rivet's main project--mark.'s Trend Insider. This is a magazine/catalog piece that is for Reps only, and allows Reps to preview products that will launch in the next month. I actually got to sit in on a meeting at the mark. office earlier this summer when they reviewed what Rivet was presenting for the Trend Insider #12. It was so interesting to see the different drafts and how the mark. takes and edits each one. It was also unbelievable the way everyone took mine, and another intern's opinion in terms of the set up, content, and structure of the Trend Insider. I mean, after all, we are the ones who read it, but it was so cool to see them really taking our opinions and suggestions seriously. They want to improve things for Reps, and have done a really good job at listening to us and working out the kinks and concerns we present.
No comments:
Post a Comment